See what they see. Feel what they feel.
Customer video brings a whole new dimension to your qualitative research
Brand audits
We’ve helped capture customers’ brand relationships on dozens of brand audits. Verbate
provides a window into the lives of current and past customers, using a client’s own lists,
or as part of a broader market test. Nothing hits home or drives action like customers
pointing out brand mis-alignments & weaknesses.
High impact
pitches
We understand that there’s more competition than ever and that going the extra mile
when pitching for new business sets you apart. Let us help you stand out with slick,
relevant insight for your next big pitch. Have real live customers at your back to
support your proposal or strategic direction.
Concept testing
Quickly and easily test new creative concepts, with actual customers in different
markets around the world. Whether social media or tv video, packaging concepts or
communications approaches - let us help with cost-effective and comprehensive video
feedback. Especially powerful to gather first reactions, as customers catch their
first glimpse of a new design or react to an ad for the first time.
Customer attitudes
Verbate empowers customers to share their preferences and experiences by capturing
the whole range of human emotion and expression. You can capture their voice as they
interact with products, brands and experience services then easily share the results
for quicker, better insight.
Video customer profiles
Bring your customers to life for those parts of an organisation that don’t have as
much direct contact. If being customer centred is a strategic priority, video is the
best way to help your team understand customers, their world and brand experience.
Tracking and segmentation studies
Easily add video to quantitative studies to add flavour to traditional statistical
reporting. Reinforce trends or key themes in the data with clips of real customers
describing them as well as potential causes. Video is also a great way to bring market
segments to life – and we can work with panel providers to automatically collect a few
example videos from segments.