What:

• • Consumers film themselves shopping your category either spontaneously as they normally would, or in response to a specific task (i.e. assessing standout of your brand versus others; their response to activations and promotions etc)
  • Understanding natural consumer behaviour at the coalface in the heat of the real-life moment rather than relying on claimed retrospective behaviour or memory recall

Why:

• • Understanding the decision-making hierarchy as it happens and the key purchase triggers and influences
  • Assessing real-time, real-life reaction to a fixture in terms of pack stand out, noticeability and appeal of activations, promotions and price points
  • A great way to assess whether a new launch has been noticed and perceptions of it at point of purchase (Ask us about ‘Illuminate’ – our fast turnaround NPD video feedback offering)
  • Real-life footage can help influence retailers

Deliverables (Typically)

Any combination of:

• • Full presentation
    • Full qualitative analysis on observations, behaviours and insights
    • PowerPoint debrief and/or verbal delivery with clear recommendations
  • Full human transcriptions and mp4 videos
    • Transcription for each video
    • Subtitled videos also available
  • Edited showreel
    • Professional editing, logo/text insertion/s, soundtracks and subtitles
    • Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel

Time (Typically)

You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks

• Set up – 2 to 3 days
• Recruiting – 5 to 10 days (can vary by country/type of consumer)
• Consumer videos – 1 week
• Analysis and debrief preparation – 5 to 6 days (can vary by amount of footage/sample size)
• Showreel preparation – 2 to 3 days (can vary for foreign languages)

Want to know more?