Video research has power to inspire action more than just the written word or data points
Here are just a few reasons why video research is more compelling;
- In line with the ‘Insta Generation’, increasingly, businesses are learning more from video insight than from written words and data
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Video is extremely powerful at driving home consumer insights – it humanises feedback
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Capture ‘aha’ moments ‘live’ to inspire change and action
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Seeing and hearing the consumer first-hand creates empathy which is hard to ignore
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Video is powerful at storytelling – end users remember stories better than data
Video research is honest and authentic, giving you deep, reliable insight
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Consumers filming themselves with no observer or interviewer interference makes for pure, uninfluenced reactions
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Live ‘in the moment’ footage conveys behaviour, emotions and attitudes beyond words alone
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Real-time consumer usage can be captured in the real-life context, meaning no reliance on memory recall or claimed retrospective behaviour
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Easy respondent compliance as easier and more fun to do vs traditional research – use of smartphones are part of life!