Brand audit ad hoc qualitative studies



    • An ad hoc qualitative study amongst relevant consumers of your brand to assess its status quo in terms of its 4 marketing mix elements, i.e. consumer views on the product itself, the packaging, its price and how it is promoted/communicated to them
    • Understanding consumer reaction to your brand in the heat of the real-life moment rather than relying on claimed retrospective behaviour or memory recall


    • An excellent way of identifying strengths, weaknesses, opportunities and threats facing a brand to help it be future-fit
    • Perfect for feeding into brand planning season
    • No third party moderator interference or respondent group peer pressure to influence answers, giving you authentic, honest views on all aspects of your brand

Deliverables (Typically)

  • Any combination of:
    • Full presentation
      • Full qualitative analysis on observations, behaviours and insights
      • PowerPoint debrief and/or verbal delivery with clear recommendations
    • Full human transcriptions and mp4 videos
      • Transcription for each video
      • Subtitled videos also available
    • Edited showreel
      • Professional editing, logo/text insertion/s, soundtracks and subtitles
      • Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel

Time (Typically)

You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks

  • Set up – 2 to 3 days
  • Recruiting – 5 to 10 days (can vary by country/type of consumer)
  • Consumer videos – 1 week
  • Analysis and debrief preparation – 5 to 6 days (can vary by amount of footage/sample size)
  • Showreel preparation – 2 to 3 days (can vary for foreign languages)

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