What:

• • An ad hoc qualitative study amongst relevant consumers of your brand to assess its status quo in terms of its 4 marketing mix elements, i.e. consumer views on the product itself, the packaging, its price and how it is promoted/communicated to them
  • Understanding consumer reaction to your brand in the heat of the real-life moment rather than relying on claimed retrospective behaviour or memory recall

Why:

• • An excellent way of identifying strengths, weaknesses, opportunities and threats facing a brand to help it be future-fit
  • Perfect for feeding into brand planning season
  • No third party moderator interference or respondent group peer pressure to influence answers, giving you authentic, honest views on all aspects of your brand

Deliverables (Typically)

• Any combination of:
  • Full presentation
    • Full qualitative analysis on observations, behaviours and insights
    • PowerPoint debrief and/or verbal delivery with clear recommendations
  • Full human transcriptions and mp4 videos
    • Transcription for each video
    • Subtitled videos also available
  • Edited showreel
    • Professional editing, logo/text insertion/s, soundtracks and subtitles
    • Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel

Time (Typically)

You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks

• Set up – 2 to 3 days
• Recruiting – 5 to 10 days (can vary by country/type of consumer)
• Consumer videos – 1 week
• Analysis and debrief preparation – 5 to 6 days (can vary by amount of footage/sample size)
• Showreel preparation – 2 to 3 days (can vary for foreign languages)

Want to know more?