Overview
What:
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- An ad hoc qualitative study amongst relevant consumers who are emailed concepts or brand positioning statements/mood boards and asked to film their reactions to them
- New concept testing is best done on an individual basis, without interference or influence from other participants. Often dominant respondents can steer the eventual direction of concept development – this method avoids that!
- We can design different stages, i.e. Stage 1 exposure of a number of concepts to help you whittle down to two or three preferred options. Stage 2 exposure of two or three concepts to choose a winning one and help you optimise that one further
Why:
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- Perfect for helping you choose which concept or positioning route to progress and to help optimise it for future development
- To give you reassurance that group dynamics have not influenced the eventual direction of a concept or positioning as all consumer responses were individual and honest without moderator or peer-respondent influence
Deliverables (Typically)
Any combination of:
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- Full presentation
- Full qualitative analysis on observations, behaviours and insights
- PowerPoint debrief and/or verbal delivery with clear recommendations
- Full human transcriptions and mp4 videos
- Transcription for each video
- Subtitled videos also available
- Edited showreel
- Professional editing, logo/text insertion/s, soundtracks and subtitles
- Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel
- Full presentation
Time (Typically)
You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks
- Set up – 2 to 3 days
- Recruiting – 5 to 10 days (can vary by country/type of consumer)
- Consumer videos – 1 week
- Analysis and debrief preparation – 5 to 6 days (can vary by amount of footage/sample size)
- Showreel preparation – 2 to 3 days (can vary for foreign languages)