Consumer closeness programs

Overview

What:

    • Regular, consistent connections with your target consumers – plan a timing cycle that suits you (i.e. bi-monthly, monthly, quarterly)

Why:

    • Prompting action by getting out of the ivory tower and bringing the consumer into the boardroom
    • Keeping marketing teams up to date on target consumers by focusing in on aspects important to your business
    • Helping you stay ahead of competitors and identify opportunities and/or threats
customer-closeness

Deliverables (Typically)

For each time cycle chosen:

  • Full human transcriptions and mp4 videos
    • Transcription for each video
    • Subtitled videos also available
  • Access to the Verbate platform
    • Client has access to the videos and transcripts as they upload
    • Videos can be downloaded for internal use

After a few cycles:

    • Edited showreel
      • Professional editing, logo/text insertion/s, soundtracks and subtitles
      • Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel

Time (Typically)

You can see consumer videos for some projects as soon as 2½ weeks and have the edited showreel within 3½ weeks

  • Set up – 2 to 3 days
  • Recruiting – 5 to 10 days (can vary by country/type of consumer)
  • Consumer videos – 1 week
  • Showreel preparation – 2 to 3 days (can vary for foreign languages)

Want to know more?