Overview
What:
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- Regular, consistent connections with your target consumers – plan a timing cycle that suits you (i.e. bi-monthly, monthly, quarterly)
Why:
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- Prompting action by getting out of the ivory tower and bringing the consumer into the boardroom
- Keeping marketing teams up to date on target consumers by focusing in on aspects important to your business
- Helping you stay ahead of competitors and identify opportunities and/or threats
Deliverables (Typically)
For each time cycle chosen:
- Full human transcriptions and mp4 videos
- Transcription for each video
- Subtitled videos also available
- Access to the Verbate platform
- Client has access to the videos and transcripts as they upload
- Videos can be downloaded for internal use
After a few cycles:
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- Edited showreel
- Professional editing, logo/text insertion/s, soundtracks and subtitles
- Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel
- Edited showreel
Time (Typically)
You can see consumer videos for some projects as soon as 2½ weeks and have the edited showreel within 3½ weeks
- Set up – 2 to 3 days
- Recruiting – 5 to 10 days (can vary by country/type of consumer)
- Consumer videos – 1 week
- Showreel preparation – 2 to 3 days (can vary for foreign languages)