Early stage communication development studies



    • An ad hoc qualitative study amongst relevant consumers who are emailed early stage communication routes or ideas/storyboards and asked to film their reactions to them
    • New ad route testing is best done on an individual basis, without interference or influence from other participants. Often dominant respondents can steer the eventual direction of communication development – this method avoids that!
    • We can design different stages, i.e. Stage 1 exposure of a number of ad routes to help you whittle down to two or three preferred options. Stage 2 exposure of two or three ad routes to choose a winning one and help you optimise that one further


    • Perfect for helping you choose which communication route to progress and to help optimise it for future development
    • To give you reassurance that group dynamics have not influenced the eventual direction of a communication route as all consumer responses were individual and honest without moderator or peer-respondent influence

Deliverables (Typically)

Any combination of:

    • Full presentation
      • Full qualitative analysis on observations, behaviours and insights
      • PowerPoint debrief and/or verbal delivery with clear recommendations
    • Full human transcriptions and mp4 videos
      • Transcription for each video
      • Subtitled videos also available
    • Edited showreel
      • Professional editing, logo/text insertion/s, soundtracks and subtitles
      • Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel

Time (Typically)

You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks

  • Set up – 2 to 3 days
  • Recruiting – 5 to 10 days (can vary by country/type of consumer)
  • Consumer videos – 1 week
  • Analysis and debrief preparation – 5 to 6 days (can vary on amount of footage/sample size)
  • Showreel preparation – 2 to 3 days (can vary for foreign languages)

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