What:

• An ad hoc qualitative study in which relevant consumers film themselves using your product in their real-life settings and report back on how they find all aspects of the usage experience
• Understanding consumer reaction to brand usage in the way it is usually experienced, i.e. real-life moments rather than relying on claimed retrospective behaviour or memory recall

Why:

• Very useful tool for optimising a product before launch or soon after launch before retailer reviews
• No third party moderator interference or respondent group peer pressure to influence answers, giving you authentic, honest views on all aspects of the brand usage experience

Deliverables (Typically)

Any combination of:

• • • Full presentation
      • Full qualitative analysis on observations, behaviours and insights
      • PowerPoint debrief and/or verbal delivery with clear recommendations
    • Full human transcriptions and mp4 videos
      • Transcription for each video
      • Subtitled videos also available
    • Edited showreel
      • Professional editing, logo/text insertion/s, soundtracks and subtitles
      • Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel

Time (Typically)

You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks

• Set up – 2 to 3 days
• Recruiting – 5 to 10 days (can vary by country/type of consumer)
• Consumer videos – 1 week
• Analysis and debrief preparation – 5 to 6 days (can vary by amount of footage/sample size)
• Showreel preparation – 2 to 3 days (can vary for foreign languages)

Want to know more?