Video diaries/User experience journeys

Overview

What:

    • Consumers film themselves using the product in different contexts or occasions across a relevant period of time
    • Understanding natural consumer behaviour in real-life and real-time rather than relying on claimed retrospective behaviour or memory recall

Why:

    • Finding out exactly how and where your product is used from start to finish and how this differs in varying contexts
    • A great way to uncover pain and pleasure points, which helps identify optimisation pointers as well as key benefit hooks to promote in communications to attract other new users
Video_diaries

Deliverables (Typically)

Any combination of:

    • Full presentation
      • Full qualitative analysis on observations, behaviours and insights
      • PowerPoint debrief and/or verbal delivery with clear recommendations
    • Full human transcriptions and mp4 videos
      • Transcription for each video
      • Subtitled videos also available
    • Edited showreel
      • Professional editing, logo/text insertion/s, soundtracks and subtitles
      • Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel
    • Access to the Verbate platform
      • Client has access to the videos and transcripts as they upload
      • Videos can be downloaded for internal use
      • Consumer details of course masked for confidentiality
      • No analysis or presentation document included

Time (Typically)

You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks

  • Set up – 2 to 3 days
  • Recruiting – 5 to 10 days (can vary by country/type of consumer)
  • Consumer videos – 1 week
  • Analysis and debrief preparation – 5 to 6 days (can vary by amount of footage/sample size)
  • Showreel preparation – 2 to 3 days (can vary for foreign languages)

Want to know more?