Overview
What:
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- Consumers film themselves using the product in different contexts or occasions across a relevant period of time
- Understanding natural consumer behaviour in real-life and real-time rather than relying on claimed retrospective behaviour or memory recall
Why:
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- Finding out exactly how and where your product is used from start to finish and how this differs in varying contexts
- A great way to uncover pain and pleasure points, which helps identify optimisation pointers as well as key benefit hooks to promote in communications to attract other new users
![Video_diaries Video_diaries](/wp-content/uploads/2021/09/Video_diaries.png)
Deliverables (Typically)
Any combination of:
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- Full presentation
- Full qualitative analysis on observations, behaviours and insights
- PowerPoint debrief and/or verbal delivery with clear recommendations
- Full human transcriptions and mp4 videos
- Transcription for each video
- Subtitled videos also available
- Edited showreel
- Professional editing, logo/text insertion/s, soundtracks and subtitles
- Pertinent highlights (chosen by you or us) of consumer videos put into one impactful reel
- Access to the Verbate platform
- Client has access to the videos and transcripts as they upload
- Videos can be downloaded for internal use
- Consumer details of course masked for confidentiality
- No analysis or presentation document included
- Full presentation
Time (Typically)
You can see consumer videos for some projects as soon as 2½ weeks and have the full report and/or edited showreel within 3½ to 4 weeks
- Set up – 2 to 3 days
- Recruiting – 5 to 10 days (can vary by country/type of consumer)
- Consumer videos – 1 week
- Analysis and debrief preparation – 5 to 6 days (can vary by amount of footage/sample size)
- Showreel preparation – 2 to 3 days (can vary for foreign languages)